FROM THE ARTICLE:
The Pokémon Company International today announced that it has entered into a definitive agreement to acquire Excell Brands, a leading U.S. distributor and category management service provider of trading cards and collectibles. The transaction is expected to close subject to regulatory approvals and customary closing conditions.
The acquisition builds on a relationship spanning decades. During that time, Excell Brands has become The Pokémon Company International’s largest distribution partner in the U.S., and the companies have worked closely together, developing deep respect for each other’s cultures and the trust they have earned across the industry.
“This reflects our long-term commitment to supporting the Pokémon community and the broader trading card ecosystem,” said Kenji Okubo, President of The Pokémon Company International. “Excell Brands has built a strong reputation as a trusted distributor and category management partner for their customers with deep insight into the needs of Pokémon fans.”
Through this investment, The Pokémon Company International expects to support continued investment in Excell Brands’ capabilities, while maintaining its independent approach to serving retail and brand partners.
by Respawn-Delay