Nintendo should play heavy on the old ad campaigns they used to promote the Wii when it first came out. Showcase how accessible Switch Sports will be for the casual audience in all the advertisements.
I think they should essentially do shot-for-shot style TV ads in the style of the original [“Wii would like to play”](https://youtu.be/0p7uJp25BlE) commercials from the Wii’s launch. Just substitute the Wiimote with a joycon and showcase the old Sports first, then the new ones. It is their best shot at capturing the lightning in the bottle that was Wii Sports.