Nintendo

Debunking the ridiculous idea that just because Nintendo is a Japanese company they are anti-LGBT



I've seen a lot of people try to argue something that goes along the lines of

Nintendo is obviously anti-LGBT, because Nintendo is a Japanese company, and Japan is a conservative country.

This notion is completely ridiculous.

Nintendo has shown themselves to be very progressive with regard to gender and sexual minorities.

Here are some facts:

  • Since 2022, Nintendo has recognized its employees' same-sex partnerships, even though same-sex marriage is still not yet legal in Japan. They also “clearly prohibit discriminatory comments based on sexual orientation or gender identity, as well as disclosing someone’s privately held sexual orientation against their will.”

  • Nintendo no longer has gender options in their newest games, instead opting for "body type". This is consistent even in Japanese, so it's not a localization only thing.

  • Nintendo updated the writing and localization surrounding Vivian in the remake of Paper Mario: The Thousand Year Door in both Japanese and in English.

  • Nintendo of America sponsors the Seattle Pride Parade every year. If Nintendo were anti-LGBT they would not allow their subsidiary to do this.

  • Nintendo of America apologized for omitting gay marriage from Tomodachi Life on 3DS, a statement they would need Nintendo in Japan's approval to make.

  • Nintendo of America continues to support Diversity and Inclusion initiatives internally even though there is increasing backlash to this.

  • Nintendo of Europe takes place in Frankfurt's pride parade.

There is absolutely no evidence whatsoever to suggest that Nintendo has an anti-LGBT corporate culture, and it's simply dishonest to assume that since Japan's government has put some anti-LGBT policies in place that everyone in Japan blindly supports them.


As an aside, many local governments in Japan go against the national policies with regards to LGBT rights. There's lots of information on that on this Wikipedia page.

There is a lot of misinformation online about Japan especially. I recommend that you do research before deciding that there is a uniform belief shared across all Japanese people.

by razorbeamz

40 Comments

  1. LewisCarroll95

    Yeah, I agree. They might have some cultural differences with fat people for example and can sometimes do things that appear clueless (like Jinx), but I never saw anything anti LGBT from them.

  2. BebeFanMasterJ

    I’d also like to add that recent Fire Emblem games allow the player to marry characters regardless of sex. In Three Houses, Male Byleth can marry a few male characters, and Female Byleth can do the same with a select group of female ones.

    Fire Emblem Engage goes even further and removes the limitations entirely, allowing both Male Alear and Female Alear to give a ring to and declare their love to any character regardless of their/the other character’s sex.

    I doubt Nintendo would allow this if they were anti-queer.

  3. Golden-Owl

    People not from Japan talking about the cultural values of people in Japan is one of the internet’s favorite pastimes.

    Look, anyone actually spending time arguing online about these things is wasting their own time – At the end of the day, companies just want to do business and make money, and being more accepting leads to a wider casual audience

    It’s that simple (not really but it’s still net positive)

  4. BONKIATOR2007

    Plus there’s literally a lesbian relationship with off the hook in the Japanese version in splatoon

  5. RegularTemporary2707

    Why does being japanese company has anything to do with them being anti lgbt ? Japan is pretty open to it unlike a country like china or the middle east

  6. otakugamer123

    It’s so ridiculous, like say what you want about Nintendo’s practices when it actually comes to their video games, but when it comes to being pro-LGBT Nintendo is on top of it, SEGA is also insanely pro-LGBT also being a Japanese company, SEGA literally funds Japanese pride parades, the idea that Japan and Japanese people are just inherently anti-LGBT is just ridiculous.

  7. furry2any1

    Also there’s Link cross-dressing even when the plot doesn’t require it while proving that hips do, in fact, lie.

  8. Perydwynn

    Nintendo as a company tries to stay away from all potentially politically comtroversial subjects but as a gay guy I have always found Nintendo games to be very welcoming, and most of my gay friends are massive Nintendo fans. I think there is a “style” that is gay friendly without the need to shout it, and gay people are good at spotting that style. I actually find companies that claim LGBT alliance without any real world sign to be a bit cringey. Its like corporate pride events…If you go to most pride marches here in the UK now, they are always sponsored by banks (and even weapons companies in one awful example). These companies then march at the head of the parade with their company logo emblazoned with rainbows as a good advertising opportunity. Actually has made me stop going to pride events as I find it really distasteful.

  9. ShokaLGBT

    Nintendo games have become so much inclusive these days I’m very hopeful for Tomodachi life 2 and the possibility for gay marriage!!!

  10. Dangerous_Jacket_129

    The notion that they are anti-lgbt based solely on their ethnicity is just racism. The bigots just out themselves. 

  11. Fragrant-Nobody-621

    I still find the body type thing hilarious.

    Body type 1 can be topless
    Body type 2 can’t be topless because it’s a female 

  12. MilkyyFox

    The government here is run by geriatrics, and maybe I’m in a bubble, but I’ve never seen anybody from my own generation or their parents speak poorly of the LGBTQ community. Young people in Japan are pretty progressive, and I hope Nintendo remains in tune with their audience.

  13. MWBrooks1995

    I live in Japan and I’m always a little annoyed at people who ho “Japan is homophobic because my anime said so,”

  14. Drenkrod_McNugget

    You mean the company that created Vivian and Off the Hook?  People just want to stir up trouble.

  15. takii_royal

    People are so xenophobic against Japan online. There’s this idea that you’re allowed to shit on the country as much as you want just because some weebs are obsessed with it. Not to mention the orientalism. 

    Americans specifically try to paint it as some conservative bigoted hellhole, as if their country wasn’t homophobic, xenophobic, and racist as well (and much more than Japan IMO)

  16. treechenho

    Look all you needed to do was say “Splatoon” and that’s all the debunk you’d need

  17. Ok-Tear7712

    Nintendo of America sponsored pride parades in the past, and yeah it’s Nintendo of America and not Nintendo of Japan, but if NOJ did have a problem with it then they would never have allowed them to do it at all

  18. Who cares!?!!! Why the hell does any of this matter?

  19. BlueJoshi

    I mean, like, SEGA is also a Japanese company, and haven’t they done things like extend benefits to same-sex partners of employees since like the 80s or 90s? They’ve vocally supported their queer fans, and I think most people who follow games know about that Sonic statue wearing the gay and trans pride flags like a pair of capes. (“Please do not climb on the Sonic.”)

    Unseen is also a Japanese game company, and I know for a fact they actively seek out queer people in the industry, even folks from outside of Japan, while also listening and adjusting policy to make sure they feel safe and welcome.

    So “oh they’re Japanese!” just doesn’t fly from first principles lmao

  20. brobnik322

    For me, the employee acceptance one is crucial.

    A lot of the discussion about Nintendo’s “values” revolves around the content of fictional characters in games. And representation *is* important! But remember: Blizzard had a whole tool around representation, and still proved to have a toxic workplace culture that harasses women. It makes them come across as dishonest, trying to get brownie points on the outside while being bad on the inside.

    The crucial thing is what goes on behind the scenes, and though no company is our friend, Nintendo seems better than a lot of the industry with how they treat their employees.

  21. Gotosleep236

    What the hell just happened here? Can someone tell me what’s been going on here.

  22. How much hate has there actually been on these subreddits? I’ve only seen people getting up in arms about transphobia -have the mods just been doing a good job?

  23. Some people have to much time,it’s a company who cares what they think wtf

  24. ForYourAuralPleasure

    You could never convince me that the same company that created Waluigi could possibly be anti-LGBT

  25. AwfulishGoose

    It’s just comes off as people that have no idea what Nintendo does as a company and what Japanese culture is like in general. They need to stop imposing their backwards ass western interpretation of Japan and instead look at the history of Nintendo as a company in regards to the LGBT community and Japan which regularly has pride parades and champions their rights despite the policy of the national government.

    The very idea that it is anti-LGBT is birth by those on social media sites who have fallen into the vicious cycle of conspiracy theories and misinformation.

  26. bakerbrokebro

    Who is even starting this rumor lmao. Their games have bad cheeky gender bending jokes for years and years.

  27. Articulat3

    So is this what this sub is gonna be like for the foreseeable future? Thought we were past this a couple days ago.

  28. merepsychopathy

    Does every single thing on Reddit have to be constantly politicized? Jeez it’s exhausting 😔

  29. DepressedPrinter

    in response to the tomodachi life criticism they made relationships in miitopia possible with anyone of any gender

  30. LawrenceHarris80

    Anyone who says this should be reported as a racist, fascist, and xenophobe

  31. mastafishere

    Nintendo gets a tremendous amount of my respect regarding the Paper Mario Vivian situation. That was a case where they could have kept the old localization the same and gotten away with not engaging on the topic whatsoever, but they went out of their way to “fix” it knowing full well they would receive attention for doing so and did the right thing anyway.

  32. SynthErsatz

    It’s funny that this is the overwhelmingly dominant narrative when you look at the multitude of Nintendo games that feature queer characters that have been *scrubbed out and censored for release in the overseas markets.*

  33. jmaneater

    You wear a freaking dress in botw. Come on guys get with the times. Accepting and caring for people who are different then you is the meta. Bigotry is for lames.

  34. This is almost the same as when people got mad at the new Mario voice actor for supporting the LGBT community yet ignored that Charles did the same.

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