Nintendo

“This Is Where The Game Truly Begins” – The Secret Weapon Behind Nintendo’s Most Iconic Box Art – How a Seattle-based designer levelled up Nintendo’s packaging in the ’80s & ’90s



"Much of the time, the original gaming packaging was developed for Japanese customers. Our role, therefore, lay in the re-interpretation of Japan-originated games and rebuilding that content for American audiences." … A good example of this difference in philosophy can be seen in the artwork of the original Legend of Zelda. For the original 1986 Famicom Disk System release, Japan had favoured an anime-style illustration of Link on the box, standing against a backdrop of Hyrule, while the 1987 US release instead attempted to hook players with a gold box and a silver coat of arms featuring items from the game that enticed players to pick to find out more.

by mrlife_

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