http://www.fanaticsmedia.com
Mark Fidelman explains why everyone seems to be playing Pokémon Go together
First Virtual Reality Game to actually draw a huge crowd and fast
People are out getting exercise
Businesses are trying to capitalize on it
And socially awkward gamers are making new friends by the dozens
It’s now more than Twitter according to SimilarWeb
Why is the game storming the country? Just walk around, and watch as people track down Pokemon – its crazy
For marketers: You can’t control where Pokemon will show up, but you can build some
You can buy a “lure” for $1 and lure Pokemon to your location. That’s going to be valuable for businesses that rely on foot traffic.
The lure lasts for 30 minutes.
Some ideas now: For my Garage client: Stop in and catch ’em all while we change your oil 🙂
Instagram campaign- share a pic of the Pokemon you’ve caught outside the shop for 10% off products or services
It remains to be seen if Pokemon GO will remain strong, and it will be fascinating to revisit data points like this once the game launches worldwide
-~-~~-~~~-~~-~-
Don’t miss this one! “Ep 7: How to Get 70 Million Views on Facebook”
-~-~~-~~~-~~-~-
source