Here is an example of what I am talking about: [https://www.walmart.com/ip/HORI-Nintendo-Switch-HORIPAD-Wired-Controller-Officially-Licensed-by-Nintendo-Nintendo-Switch/522470372](https://www.walmart.com/ip/HORI-Nintendo-Switch-HORIPAD-Wired-Controller-Officially-Licensed-by-Nintendo-Nintendo-Switch/522470372)
Walk into any Walmart, Target, or Best Buy and go into the Nintendo Switch area, you will see countless amounts of third party accessories and controllers branded with a giant Nintendo logo on their package. Sometimes the branding on the box will look identical to the real 1st party accessory it is trying to imitate.
Since the reputation of 3rd party controllers are so poor, I assume the new strategy for these companies is to fool the customer into thinking they have purchased a 1st party controller when really it’s just a 3rd party controller with 1st party branding. It’s a clever but definitely anti-consumerist way to market your controllers.
Nintendo must be complicit in enabling this, as the 3rd party companies must be paying Nintendo a large sum of money to get the Nintendo branding on their product.
I just wonder, what does Nintendo gain from doing this? Letting these crappy companies market their products as Nintendo just ruins the good reputation of the Nintendo brand.