Nintendo reiterates that its basic strategy for mobile is to expose people to its IP
Nintendo reiterates that its basic strategy for mobile is to expose people to its IP
by U_Ch405
20 Comments
Zandrick
That’s a good strategy. Imagine the Nintendo console like the Pokédex. In the anime it used to be all the rage to have a Pokédex. Now it’s just an app on the phone. Nintendo needs to avoid becoming an app on the phone.
AnneTheOminous
That…actually kinda makes sense.
And it worked.
skeytwo
Nintendo is doing a disservice to shareholders with mobile – it should open the tap and allow GBA and under games on it, would make a killing.
KingKaihaku
This is the best strategy they could take for their brand’s long term viability.
In the 1980s & 1990s, kids knew what Nintendo was even if they didn’t have one. It was culturally dominant.
In the 2000s, kids knew what the GBA and DS were even if they didn’t have one.
That changed in the 2010s. Pokémon stayed broadly relevant but Nintendo itself became niche. Kids knew what Minecraft was, even if they didn’t play, but Nintendo?
Nintendo is wise to be investing in its brand, not just its hardware/software. The movies, theme parks, merchandise licenses, and mobile games are part of a smart strategy to regain cultural relevance while they still can.
SecureDonkey
They are basically ads that make them money.
JesseFilmmakerTX
I wish they’d do a bit more fleshing out with Pikmin Bloom. It’s nice and all but would love little battles or some fun adventure goal.
zlg_codes
And add those bad mechanics to their main games. See: AC Pocket Camp -> New Horizons
Remove the Pocket Camp stuff and it’s a great sequel.
tale-wind
This makes it sound like Dragalia Lost was doomed from the start, as a mobile-original IP that Nintendo displayed no interest in devoting time to outside of the mobile game itself.
THE_GR8_MIKE
“Have ya heard of Mario?”
AntiOriginalUsername
The Alt- NINTENDO pipeline.
Tappxor
I can’t wait to see what the zelda game will look like
Wubbzy-mon
F-Zero Team Racing
tinyhorsesinmytea
I was wondering if the new president was going to change this but he’s sticking to Iwata’s decision, eh? That’s comforting. Bad, greedy leadership can sink a company fast and I’d hate to see it happen to Nintendo.
MediumLong2
Ten years from now, mobile might be the future of gaming. Nobody knows. They would be foolish not to invest at least a little bit into it. Just in case mobile gaming becomes a lot more popular over the next ten years.
Memegamouth
Where’s my Rhythm Heaven app then?
TadpoleMajor
I would pay good money got a Nintendo ds phone or a switch phone with the Nintendo library
starfield2013
FEH whose PVP meta changes every month: it’s absolutely true, money is not our major concern at all
socoprime
The last thing we need is Nintendo exposing itself!
thepixelpaint
I think it worked pretty well for Fire Emblem.
acart005
I think Fire Emblem is the poster child of this.
Aside from the fact that Heroes is a gacha juggernaut on its own, that helps to advertise Three Houses/Hopes and Engage.
I know Three Houses sold well – let’s see how Engage does with Toothpaste-chan.
20 Comments
That’s a good strategy. Imagine the Nintendo console like the Pokédex. In the anime it used to be all the rage to have a Pokédex. Now it’s just an app on the phone. Nintendo needs to avoid becoming an app on the phone.
That…actually kinda makes sense.
And it worked.
Nintendo is doing a disservice to shareholders with mobile – it should open the tap and allow GBA and under games on it, would make a killing.
This is the best strategy they could take for their brand’s long term viability.
In the 1980s & 1990s, kids knew what Nintendo was even if they didn’t have one. It was culturally dominant.
In the 2000s, kids knew what the GBA and DS were even if they didn’t have one.
That changed in the 2010s. Pokémon stayed broadly relevant but Nintendo itself became niche. Kids knew what Minecraft was, even if they didn’t play, but Nintendo?
Nintendo is wise to be investing in its brand, not just its hardware/software. The movies, theme parks, merchandise licenses, and mobile games are part of a smart strategy to regain cultural relevance while they still can.
They are basically ads that make them money.
I wish they’d do a bit more fleshing out with Pikmin Bloom. It’s nice and all but would love little battles or some fun adventure goal.
And add those bad mechanics to their main games. See: AC Pocket Camp -> New Horizons
Remove the Pocket Camp stuff and it’s a great sequel.
This makes it sound like Dragalia Lost was doomed from the start, as a mobile-original IP that Nintendo displayed no interest in devoting time to outside of the mobile game itself.
“Have ya heard of Mario?”
The Alt- NINTENDO pipeline.
I can’t wait to see what the zelda game will look like
F-Zero Team Racing
I was wondering if the new president was going to change this but he’s sticking to Iwata’s decision, eh? That’s comforting. Bad, greedy leadership can sink a company fast and I’d hate to see it happen to Nintendo.
Ten years from now, mobile might be the future of gaming. Nobody knows. They would be foolish not to invest at least a little bit into it. Just in case mobile gaming becomes a lot more popular over the next ten years.
Where’s my Rhythm Heaven app then?
I would pay good money got a Nintendo ds phone or a switch phone with the Nintendo library
FEH whose PVP meta changes every month: it’s absolutely true, money is not our major concern at all
The last thing we need is Nintendo exposing itself!
I think it worked pretty well for Fire Emblem.
I think Fire Emblem is the poster child of this.
Aside from the fact that Heroes is a gacha juggernaut on its own, that helps to advertise Three Houses/Hopes and Engage.
I know Three Houses sold well – let’s see how Engage does with Toothpaste-chan.