[UPDATE] Looks Like Pokémon Is Watching, But Joker City Is Still Lying
An Update to Our Original Post: “Our Official Distributor Is Hurting the Community and We’ve Had Enough”
Big news, Pokémon fans in the Balkans. It seems our voices might finally be getting heard.
Roughly a week ago, a representative from The Pokémon Company was spotted inside two Joker City stores. Yes, after two months of complete silence, someone is finally watching.
But what happened during that visit is even more alarming.
🛑 Joker City Employees Lied to the Pokémon Rep
Multiple people present at the store confirmed that Joker City staff blatantly lied about the pricing of the new Destined Rivals product.
They told the Pokémon rep:
“We’re selling ETBs for EUR 60 and Booster Boxes for EUR 150.”
That is a lie. We have invoices that prove otherwise:
• ETBs are being sold for EUR 80
• Booster Boxes for EUR 180
Even worse, the rep had no way to verify those lies because Joker City does not display prices on products.
No tags, no labels, no shelf stickers. How convenient.
There are also suggestions that staff may have been briefed ahead of the visit on what to say, possibly to present a more favourable image to the rep.
This wasn’t a misunderstanding. It was a deliberate cover up.
❌ Retaliation Against Critical Stores
Businesses that spoke out on our original post were cut off from product allocations.
Joker City staff were allegedly instructed:
“Don’t send anything to those stores anymore.”
B2B options were shut down. Most stores received just a few booster boxes, while private buyers are still getting full sealed cases.
This isn’t distribution. This is retaliation.
🚨 Off-the-Books Sales — With Proof and Witnesses
We are in possession of multiple invoices showing price manipulation and selective supply.
But even worse, we’ve collected first hand accounts from people who witnessed Zvezdar selling sealed Pokémon product directly out of his car trunk, without invoices.
No receipts. No tax. Just backdoor deals.
And we’ll be attaching that evidence in upcoming posts.
💶 The Money Doesn’t Lie
According to publicly available financial data:
• In 2022, Zvezdar reported EUR 4 million in sales
• In 2023, that figure jumped to EUR 12 million
• Over EUR 10 million worth of product was exported to the EU
• More than EUR 2.5 million in profits were made while stores in the Balkans were told “no stock”
Here’s the kicker:
Back in 2022, when Zvezdar made EUR 4 million, Pokémon products were readily available.
Stores could buy in nearly any quantity. There were no shortages.
But now, with EUR 12 million in revenue and record-breaking exports, there’s nothing available.
Every release, every allocation, “gone.”
How convenient.
Or maybe… it’s just not available to anyone who isn’t paying close to market prices.
This isn’t scarcity. This isn’t normal distribution.
This is intentional redirection of supply, away from the region he was hired to serve and straight into higher-profit EU markets.
⚠️ This Is Not Normal Distribution
Other official distributors in Europe may not be perfect, but at least they serve their assigned countries.
Zvezdar does not.
Instead, he cuts off everyone outside his inner circle, feeds his own stores (Joker City), and sells product across the EU to maximize his profits.
All while pretending Joker City is a separate entity, when in fact it’s operated by the same people, with Nataša Horvat, his wife, managing the parent company behind it all.
This is not what an official Pokémon partner should look like.
This is a closed circle, manipulating and draining the market for personal profit.
📢 What This All Means
There are only two conclusions:
• The Pokémon Company is finally watching
• But Joker City and Zvezdar are actively trying to cover their tracks and punish anyone who speaks out
This isn’t just bad business.
It’s toxic for the hobby, destructive for stores, and deeply unfair to players, parents, and collectors across the Balkans.
✅ What You Can Do
If you’ve experienced or witnessed similar issues, whether as a shop owner, collector, or customer:
• Share your story in the comments
• Message us privately with screenshots, invoices, or information
• Contact The Pokémon Company directly
(They need to hear this from more than just one source)
We’re not here to fight the brand.
We’re here to protect the community that built it.
More updates coming soon. And this time, with documents.
Stay strong. Stay vocal. Stay honest.
by McKnezie420